Enterprise SEO usually becomes difficult before it becomes technical. At a certain size, the challenge is no longer knowing what good SEO looks like. It is making it work across multiple teams, platforms, brands, and markets without slowing everything else down. Content is published by different groups. Roadmaps are shared with product and engineering. Local … Read more
Web-to-print, or W2P for short, is a software solution that lets the end-user create, edit, and print any type of document or product (like a book, business card, or catalog) on demand by using an online interface. It bridges the gap between digital design and physical print, making it a valuable tool for anyone involved … Read more
Michael Melen has leveraged his innovative approach and relentless drive for excellence to grow SmartSites, a seven-time Inc5000 fastest-growing marketing agency, into a leading force in providing comprehensive digital marketing services. Based in the United States, SmartSites boasts over 350 full-time team members and prestigious partnerships, including being a Premier Google Partner, Select Microsoft Partner, … Read more
SEO is an ever-evolving field, and to shed light on its latest transformations, we’ve gathered insights from SEO Specialists and Founders. From the impact of Google’s Continuous Scroll to the shift away from exploitative SEO tactics, here’s the twelve significant changes these experts have observed in the past year. #9 in particular is something that … Read more
I contacted leading SEO consultants from across the globe to see how they measure the success of an SEO campaign. Do they track rankings & traffic? Backlinks earned? Or do they only care about leads and sales from SEO? Here is what 15 thought leaders have to say. Conversions Over Rankings and Traffic While rankings … Read more
Selecting the correct hosting service for a WordPress website can be confusing for your average business owner. And it’s a decision that can heavily influence how a website performs. Security, uptime, and performance are all aspects of running a website that are affected by the decision of what hosting service to use.
As an SEO consultant who has ventured into the world of email marketing, I have come to recognize the importance of email in lead generation. More and more people are relying on email for not jsut communication but for reaching the right people to sell their products. Skip ahead for how to how to Check … Read more
How to create content that ranks Content marketing plays an important role in SEO success, yet many businesses struggle to find the right formula for success. With the right content marketing framework in place, SEO can be improved significantly. This article will provide insight into how to create a content marketing framework tailored to SEO … Read more
When it comes to Google Ads, there is no one-size-fits-all answer to the question of whether or not it is okay to use multiple Performance Max campaigns. Every business is different and will therefore have different needs and goals when it comes to their advertising campaigns. That being said, there are some general guidelines that … Read more
In this article I examine what proximity is (as it pertains to SEO and search results) and how it impacts the businesses you see in your Google searches. Introduction: What is proximity? Proximity is a measure of how close two things are to each other. In the context of local search results, it refers to … Read more
Understanding the potential value of your website traffic is key to managing your digital marketing allocation in terms of time, effort and budget. Here’s how to do it: Introduction: Estimating website traffic Estimating website traffic is a difficult task. There are many factors to consider, such as the number of visitors the website receives daily, … Read more
So you have decided on changing up your site’s structure, probably in the hopes that it will help you gain more visitors, SEO performance, lower your bounce rate, increase your revenue. One, two, or more pages were removed, merged, had their URL changed. Whatever you did it was probably with the best intention in mind. … Read more
It is a proven fact that content marketing generates over three times as many leads as outbound marketing and in return costs a whopping 62% less. No wonder 90% of the organizations have started using content marketing as one of the primary modes of marketing. Feeling motivated to experiment with content marketing? Well, you definitely … Read more
Did you know that Facebook allows brands to create ads with GIFs? Autopilot decided to split test this: use a GIF showcasing their product against their current video ads with royalty free music. You may find the result surprising! Result: not only did the GIF ad drive the highest volume of free … Read more
