Independent SEO consultant · Perth
SEO Consultant Perth
Hi, I’m Blake Smith, an independent SEO consultant with more than a decade in SEO, helping Perth businesses earn more visibility, traffic and revenue from Google.
I work remotely with Perth business owners, marketing teams and developers, without the account management layers of a traditional agency.
SEO Consulting Services for Perth Businesses
Perth businesses tend to contact me with a specific problem: a traffic drop, an underperforming online store, or a website that ranks for plenty of searches except the ones that turn into work.
I can help if:
-
✓
Organic traffic or leads have flattened or fallen.
-
✓
You’re replatforming or redesigning and don’t want to lose the rankings you have.
-
✓
Your WooCommerce, Shopify or WordPress site relies on paid traffic because organic search isn’t pulling its weight.
-
✓
You sell B2B services to buyers outside WA and need search to reach them.
-
✓
You want an audit that ranks problems by commercial impact.
-
✓
Your marketing team or developer needs an experienced SEO to set direction.
-
✓
You want to know how your business shows up in AI search tools such as ChatGPT and Gemini.
-
✓
Your business serves the northern or southern suburbs and Google Maps visibility stops short.
Scope follows the opportunity, not a standard package.
The work includes SEO strategy, technical SEO, on-page SEO and content, internal linking, website migrations, ecommerce SEO, digital PR, local SEO and AI search visibility.
Local search in Perth
What Makes SEO in Perth Different?
Perth is long, coastal and increasingly multi-centred.
A Long, Narrow Metropolitan Area
Greater Perth stretches a long way along the coast, from Joondalup in the north to Rockingham in the south. For Google Maps, distance is felt along the coast as much as it is from the CBD.
A business in Osborne Park can rank strongly nearby and still have limited Local Pack visibility for someone searching in Rockingham or Ellenbrook. Google describes relevance, distance and prominence as the main local ranking factors, and in a city this spread out, distance does a lot of the work.
Strategic Centres Beyond the CBD
The State Government’s Perth and Peel@3.5million plan sets out a multi-centred city, with strategic metropolitan centres including Joondalup, Fremantle, Midland, Armadale and Rockingham. Each carries its own local demand for services.
For a business that serves several of those centres, organic search is usually where wider reach comes from: service pages that answer real questions, location content where it is justified, and links that build authority.
When the Buyer Isn’t in Perth
Many Perth businesses in resources, mining services and engineering sell to buyers on the east coast or overseas. For those companies, “Perth” is often not the most important keyword. The searches that matter describe the service, the industry and the problem.
That changes the strategy. Local SEO might be a small part of the work, while technical content, capability pages and authority within the industry do most of it.
Before building location pages, it’s worth checking whether your customers are searching locally at all.
Very talented internet marketer who thinks outside of the box.
Why Work With an Independent SEO Consultant?
You work directly with me, the person doing the analysis and making the recommendations.
I’m on the east coast, so Perth is two hours behind me for most of the year and three during eastern daylight saving. In practice that works well: calls are scheduled in your business hours and the analysis happens around them.
I can work independently or alongside your team, developer or existing agency, from a one-off diagnosis through to ongoing support.
The aim is to identify the changes most likely to matter, then prioritise them.
How I Approach SEO
First, the business: how the website makes money and who the valuable customers are.
Then existing organic performance, Search Console and analytics data, the search results themselves, competitors, site architecture, internal links, technical issues, content and authority.
For Perth businesses with local customers, I also look at:
-
01
Local Pack visibility north and south of the river and along the coast
-
02
Google Business Profile setup and positioning
-
03
How far proximity realistically lets you reach
-
04
Perth-wide demand versus demand around specific centres
-
05
Whether location pages are genuinely justified
Not every issue is worth fixing. The aim is to find the ones that are.
Common questions
Questions From Perth Businesses
Can you work with Perth businesses remotely?
Yes. The work is done remotely, with video calls, shared documents and access to your analytics and Search Console, scheduled around WA business hours.
Do I need an SEO agency or an SEO consultant?
It depends on what you need. An agency suits businesses that need a lot of production capacity at once: content, development, outreach and account management.
A consultant suits businesses that already have people to implement changes and need senior diagnosis, strategy or specialist input.
SEO Consulting in Perth and Across Australia
I work with businesses across Perth and Western Australia, along with clients elsewhere in Australia and internationally.
For a national overview, see my SEO consultant in Australia page.
SEO Success Stories
Some of the businesses I’ve worked with, and one of the results.
247%
increase in organic traffic for a national flooring brand
Industries include SaaS, national flooring companies, local solar providers and just about everything in between.
Testimonials
Blake is cool, calm and collected, you can throw anything his way, he’ll handle it like pro
Blake was focused and reliable as a strategic consultant
I would gladly give Blake a referral to anyone ready to progress or make the imperative jump into the online space
Looking for an SEO Consultant in Perth?
If you want senior SEO advice without the agency layers, tell me what you’re working on.
I’ll review where you are now and recommend the most sensible next step.
Book a Consultation
Tell me about your project. You’ll hear back from me directly.