Independent SEO consultant · Brisbane
SEO Consultant Brisbane
Hi, I’m Blake Smith. I’m an independent SEO consultant with more than 10 years of experience, helping Brisbane businesses grow organic traffic, enquiries and revenue from Google.
You deal with me directly, whether that means advising the business owner, giving your marketing team senior direction or working through technical changes with your developer.
SEO Consulting Services for Brisbane Businesses
Brisbane businesses usually get in touch when something specific isn’t working: a site that ranks for the wrong things, a migration that cost traffic, or a Google Maps presence that stops short of where customers actually are.
I can help if:
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Rankings or organic enquiries have dropped and nobody has explained why.
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A website rebuild or platform change is coming and you want SEO involved early.
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You run a Shopify, WooCommerce or WordPress store and organic search lags behind paid and social.
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Your business serves the northside, the southside or all of Greater Brisbane, and your visibility doesn’t match.
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Your team needs an experienced SEO to review plans and set priorities.
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You want a clear, prioritised technical audit rather than a long export from a tool.
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You want your business represented accurately in AI search, including ChatGPT and Google AI Overviews.
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Negative or outdated results appear when people search your business name.
The scope is set by the problem, not by a package.
I work across SEO strategy, technical SEO, on-page SEO, content, internal linking, website migrations, ecommerce SEO, digital PR, local SEO and AI search visibility.
Local search in Brisbane
What Makes SEO in Brisbane Different?
“Brisbane” covers a lot more ground than most capital city names.
One Council, a Very Large Search Area
Brisbane City Council is Australia’s largest local government by population, covering around 1,338 square kilometres. In Sydney, Melbourne, Perth and Adelaide, the city council mostly looks after the CBD and inner suburbs. In Brisbane, the same name covers a large part of the metropolitan area.
Council boundaries don’t decide rankings. What they do show is how far apart two businesses can be while both describing themselves as “Brisbane”. A searcher in Chermside and a business in Carindale are both in Brisbane, but Google Maps treats them as a long way apart, because distance is one of its main local ranking factors.
Northside, Southside and the River
Brisbane locals still divide the city by the river: northside, southside, the western suburbs and the bayside. Plenty of trades and service businesses genuinely work one side of the river, and their customers describe their location the same way.
Where that is true, it is worth reflecting in page copy and service descriptions in plain language. Where a business covers all of Brisbane, organic landing pages and wider website authority usually need to carry more of the geographic reach, because Local Pack visibility stays strongest near the business address.
Greater Brisbane and South East Queensland
Many Brisbane businesses also serve Logan, Ipswich, Moreton Bay, the Gold Coast or the Sunshine Coast. Those are separate search markets.
A dedicated page for each is only worth building when there is demand and the page can be genuinely useful. Otherwise it becomes a thin copy of the Brisbane page.
For a business that serves all of Brisbane, the Maps strategy and the organic strategy are related, but they are not the same plan.
The words legendary and hero gets thrown around all too often. Blake is neither of those. But what he is, a gun admired by his peers in the online marketing space for his attitude and approach to online marketing
Why Work With an Independent SEO Consultant?
Working with me means the person who reviews your website is the person you talk to.
I can work on my own, with your internal team, or alongside a developer or another agency that needs specialist SEO input.
Engagements can be a one-off diagnosis, a strategy, or ongoing support while changes are implemented.
Everything is ranked by likely commercial impact, so you know what to do first and what can wait.
How I Approach SEO
I start with the commercial model: what makes a customer valuable, and which searches lead to those customers.
Then the evidence. That means organic performance, Search Console data, the live search results, competitors, site structure, internal links, technical health, content quality and, where it matters, links and authority.
For Brisbane businesses that depend on local customers, I’ll also check:
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Local Pack visibility at different points across the city
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Google Business Profile categories, services and reviews
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Where distance is limiting Google Maps visibility
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Brisbane-wide demand versus northside, southside or suburb demand
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Whether separate location pages are justified
Some fixes are cheap and fast. Others need a stronger case before they’re worth funding.
Common questions
Questions From Brisbane Businesses
Can a business rank across all of Brisbane in Google Maps?
Usually not with the same strength everywhere. Google Maps results are heavily influenced by distance, so most businesses rank best around their own location.
Wider coverage across Brisbane tends to come from organic search, through strong service pages, relevant content and authority.
Can you work with our existing marketing team or developer?
Yes. I regularly work alongside in-house teams and developers who handle implementation while I provide the diagnosis, priorities and review.
SEO Consulting in Brisbane and Across Australia
I work with businesses across Brisbane and South East Queensland, as well as companies elsewhere in Australia and overseas.
My SEO consultant in Australia page covers my work nationally.
SEO Success Stories
A selection of the businesses I’ve worked with on SEO campaigns.
247%
increase in organic traffic for a national flooring brand
Industries include SaaS, national flooring companies, local solar providers and just about everything in between.
What People Say About Working With Me
Blake is cool, calm and collected, you can throw anything his way, he’ll handle it like pro
Blake was focused and reliable as a strategic consultant
I would gladly give Blake a referral to anyone ready to progress or make the imperative jump into the online space
Looking for an SEO Consultant in Brisbane?
Tell me what’s happening with your website and what you need search to do for the business.
I’ll look at where things stand and suggest the most sensible next step, whether that’s an audit, a strategy or a few targeted fixes.
Book a Consultation
Tell me about your project. You’ll hear back from me directly.