Looking for a freelance SEO consultant in Australia?
SEO Consultant for Australian Businesses
I’m Blake Smith, an Australian SEO consultant helping businesses improve their visibility across Google and AI search.
10+ Years in SEO
In digital marketing since 2012 and specialising in SEO for over a decade.
Australian Consultant
Working directly with businesses in Sydney, Melbourne, Brisbane, Perth and beyond.
WordPress + Shopify
Hands-on SEO for WordPress, WooCommerce and Shopify websites.
SEO + AI Search
Visibility across Google and AI systems such as ChatGPT and Gemini.
G’day, I’m Blake.
I’ve worked in SEO and digital marketing for more than a decade, across small businesses, ecommerce, SaaS and larger websites. I help businesses work out what is actually limiting their search performance, decide what deserves attention first, and turn that into work that gets implemented.
No junior account manager. No 100-point audit for the sake of producing a big document.
You work directly with me.
Platforms and tools I work with
What Does an SEO Consultant Actually Do?
An SEO consultant identifies what is preventing a website from earning more visibility, traffic and revenue from search, then works out what should be fixed first.
For one website, the problem might be technical. For another, Google may be ranking the wrong page. Another business might have strong content but poor internal linking, weak authority or competitors that simply answer the market better.
My job is to diagnose the constraint before prescribing the tactic.
That can involve technical SEO, site architecture, content, internal linking, keyword strategy, digital PR, backlinks, ecommerce SEO, analytics and increasingly, visibility within AI search systems such as ChatGPT and Google AI.
When Should You Hire an SEO Consultant?
An SEO consultant makes the most sense when you need senior SEO expertise but do not necessarily need another large agency managing everything for you.
I commonly help when organic growth has stalled, rankings have dropped, a new website or migration needs SEO input, an internal marketing team needs specialist support, an agency wants a second opinion, or a business knows search should be generating more revenue but does not know where the constraint is.
Sometimes the answer is a large SEO project.
Sometimes it is five changes.
I would rather work that out first.
Book an SEO ConsultationWhy Hire Blake Smith As Your SEO Consultant?
Blake Smith has worked in digital marketing since 2012 and has specialised heavily in SEO for more than a decade.
My experience spans hands-on SEO, in-house marketing, ecommerce, WordPress, Shopify, technical projects, content strategy, digital PR and increasingly AI search optimisation.
That matters because SEO problems rarely exist in isolation.
A ranking increase that produces no enquiries is not much of a win. Neither is publishing fifty articles when the real problem is that Google is ranking the wrong URL.
I look at search performance in the context of the business.
The objective is not more SEO activity.
It is better search outcomes.
Since 2012
Working in digital marketing, with more than a decade specialising in SEO.
Very talented internet marketer who thinks outside of the box.
My SEO Consulting Services
01
SEO Audits & Strategy
SEO audits should explain why performance looks the way it does and what deserves to happen next.
I analyse the areas most likely to be limiting growth, compare your website with the pages and businesses already winning, and turn the findings into a prioritised strategy.
02
Technical SEO
Technical SEO covers the infrastructure that allows search engines to crawl, render, understand and index a website correctly.
I can investigate indexation, migrations, redirects, canonicals, crawling, JavaScript rendering, site architecture, Core Web Vitals and other technical problems that can suppress otherwise strong websites.
03
On-Page SEO & Content
On-page SEO is the process of making the purpose, relevance and value of a page clearer to both search engines and users.
That includes keyword and intent mapping, titles, headings, content structure, internal linking, page consolidation, content improvement and deciding which URL should own each valuable search intent.
04
Digital PR & Authority Building
Links still matter, but I am more interested in relevant authority than accumulating arbitrary backlink counts.
Depending on the market, that can involve digital PR, expert commentary, industry publications, link acquisition, brand mentions and strengthening the wider set of sources that corroborate who your business is and what it does.
05
Ecommerce SEO
Ecommerce SEO requires clear ownership between categories, subcategories, products and supporting content.
I work with Shopify, WooCommerce and other ecommerce websites on site architecture, category optimisation, technical SEO, internal linking, content and authority.
06
AI SEO & Generative Search
AI SEO focuses on how your business is discovered, understood, cited and recommended across systems such as ChatGPT, Google AI, Gemini and Perplexity.
Traditional SEO and AI visibility overlap heavily, but AI search introduces additional questions around entities, retrievable passages, third-party sources and the information environment surrounding your brand.
For a deeper explanation, see my AI SEO consulting service.
How Does My SEO Consulting Process Work?
Step 1 of 4
1. Establish What Matters Commercially
SEO starts with the business outcome, not a spreadsheet containing every keyword your website could theoretically rank for.
I first want to understand what you sell, who you want to reach, what a valuable conversion looks like and where search fits into the buying journey.
Step 2 of 4
2. Diagnose The Constraint
I look at the website, current rankings, Google Search Console data, competitors, search results and the wider authority surrounding the domain.
The objective is to identify why performance looks the way it does rather than immediately prescribing more content or backlinks.
Step 3 of 4
3. Prioritise What Should Change
Not every SEO issue deserves to be fixed.
I prioritise work according to its likely commercial impact, effort, risk and reversibility. Cheap structural improvements should generally be tested before expensive campaigns are commissioned.
Step 4 of 4
4. Implement, Measure And Adjust
Depending on the engagement, I can provide the strategy, work alongside your existing team or help implement the changes.
Then we look at what happened.
If something works, we can expand it.
If it does not, the evidence should change the strategy.
Step 1 starts with a conversation.
Tell me what you sell, who you want to reach and what search should be doing for the business.
The words legendary and hero gets thrown around all too often. Blake is neither of those. But what he is, a gun admired by his peers in the online marketing space for his attitude and approach to online marketing
Does SEO Still Matter When People Are Using ChatGPT?
Yes. AI search changes how people discover and evaluate businesses, but it has not removed the web underneath those systems.
Search rankings, useful content, website architecture, authority, brand recognition and independent third-party information still matter.
The difference is that businesses increasingly need to think about two related outcomes:
Can a potential customer find you in search?
And can an AI system understand, retrieve and recommend you when that customer asks for advice?
I work across both.
Consultant or agency?
SEO Consultant vs SEO Agency: What Is The Difference?
An SEO consultant gives you direct access to the person diagnosing the problem and designing the strategy. An SEO agency usually delivers work through a larger team with account management, specialists and production resources.
Neither model is automatically better.
I work directly with:
…depending on what the project needs.
SEO agency
When an agency makes sense
An agency can make sense when you need substantial content, development, outreach and account management capacity at the same time.
vs
SEO consultant · how I work
When a consultant makes sense
A consultant can make more sense when you already have people capable of implementation and need senior diagnosis, strategy or specialist input without another management layer.
Do You Work With Businesses Across Australia?
Yes. Blake Smith provides SEO consulting to businesses across Australia and can work remotely with companies in Sydney, Melbourne, Brisbane, Perth and other Australian markets.
For businesses with location-specific search requirements, I also maintain dedicated resources covering SEO consulting in major Australian markets.
Can You Help With WordPress And Shopify SEO?
Yes. Blake Smith provides specialist SEO consulting for both WordPress and Shopify websites.
WordPress
WordPress projects can involve technical configuration, migrations, custom builds, WooCommerce, content architecture and plugin-related SEO issues.
WordPress SEO consulting →Shopify
Shopify projects often involve collections, products, faceted navigation, duplicate URLs, internal linking, theme limitations and ecommerce content strategy.
Shopify SEO consulting →Common questions
How Much Does SEO Consulting Cost In Australia?
SEO consulting can be priced as a one-off project, a defined audit, hourly advisory work or an ongoing engagement.
The appropriate model depends on the size of the website, the problem being solved, the level of implementation required and what capabilities you already have internally.
I prefer to understand the problem before recommending an engagement.
That way you are paying for the work the business actually needs rather than being pushed into a standard SEO package.
How Long Does SEO Take To Work?
SEO results depend on the starting position of the website, the competitiveness of the market, the changes being made and how quickly search engines recrawl and reassess those changes.
Some improvements can produce measurable movement relatively quickly. Competitive search growth generally takes longer.
I establish a baseline before major work begins so we can measure what changes rather than relying on vague claims about SEO taking a certain number of months.
Can An SEO Consultant Guarantee Google Rankings?
No. An SEO consultant cannot guarantee a particular Google ranking.
Search results are controlled by the search engine and change as websites, competitors, algorithms and search behaviour change.
What I can do is analyse the current evidence, identify what is most likely constraining performance, implement or recommend changes, and measure whether those changes improve the outcome.
If someone guarantees you position one, ask them how they control Google.
SEO Success Stories
Good SEO evidence should show more than a traffic graph going up.
My case studies focus on the starting position, what was changed, what happened afterwards and enough context to understand what the result actually means.
247%
increase in organic traffic for a national flooring brand
Industries include SaaS, national flooring companies, local solar providers and just about everything in between.
What Do People Say About Working With Blake Smith?
Blake is cool, calm and collected, you can throw anything his way, he’ll handle it like pro
Blake was focused and reliable as a strategic consultant
I would gladly give Blake a referral to anyone ready to progress or make the imperative jump into the online space
Want A Second Opinion On Your SEO?
Tell me what is happening with your website and what you want search to generate for the business.
I’ll look at the problem from there.
Book an SEO Consultation
You’ll hear back from me directly, not an account manager.