How to Estimate Website Traffic

Understanding the potential value of your website traffic is key to managing your digital marketing allocation in terms of time, effort and budget. Here’s how to do it: Introduction: Estimating website traffic Estimating website traffic is a difficult task. There…

More Details
What to Consider Before Choosing an SEO Package

Looking for SEO package pricing? Continue reading to learn why a cookie-cutter SEO package might not be the best solution for you, and why its worth speaking with an expert rather than a salesperson. Introduction: what are SEO packages and…

More Details
seo for accountants
SEO for accountants

Introduction: what is SEO and why do accountants need it? SEO, or search engine optimisation, is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the…

More Details
5 DIY SEO Tactics for Small Businesses

This post outlines the simplest SEO tactics a small business can use to get more traffic for their business. 1. Start blogging Every blog post you publish is an opportunity to rank for a new keyword elated to your business….

More Details
How to Run a Successful B2B SEO Campaign

Over the past years, I’ve worked for SEO agencies working with many B2B companies. Today I wanted to share some key components of a successful B2B SEO campaign. What I mean by “key components” is how SEO is handled and…

More Details
6 Tips to Increase Organic Click-Through Rate Quickly

Increasing competition in organic search results with higher visibility of paid ads, emergence of featured snippets, knowledge panels and more has led to a decrease in organic click rate in recent years. Recent reports show that 50% of Google searches…

More Details