Is it okay to use multiple Performance Max campaigns in Google Ads?

When it comes to Google Ads, there is no one-size-fits-all answer to the question of whether or not it is okay to use multiple Performance Max campaigns. Every business is different and will therefore have different needs and goals when it comes to their advertising campaigns. That being said, there are some general guidelines that […]

New Business Digital Marketing Checklist for Beginners

Starting a new business requires many things… But most importantly it needs customers. To get customers, your business needs to have a strong online presence. This guide is designed for beginners. It will point you in the right direction of the very first things you need do to get your business online. What are your […]

The Return of Investment of SEO versus PPC

One of the basics of SEO is that it is a long-term strategy that delivers a return on investment (ROI) long into the future. Whereas most paid advertising campaigns only deliver ROI dependant upon your ongoing investment. The graph below illustrates the power of SEO and the compounding impact it can have on your website/business. […]