Pay per link · Australia
Digital PR Link Building
“Pay per link” plans that earn backlinks from real publications. Your brand is quoted in articles journalists are already writing, with a success fee when links land.
I’m Blake Smith, an Australian SEO consultant with more than 10 years of experience. This service responds to journalist requests on your behalf, so links come from genuine editorial coverage.
What This Digital PR Service Delivers
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✓
Your brand quoted in articles journalists are already writing.
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✓
Appearances where your expertise is genuinely relevant.
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Links earned naturally as part of real editorial coverage.
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✓
No paid placements and no manufactured link building.
Most SEO link building tries to manufacture relevance after the fact. This flips it.
Instead of pushing content out, we respond to journalists who are actively looking for sources. When your input is used, your brand is featured in the article, and that usually includes a backlink.
Because the link sits inside a real story, it carries more weight than something placed purely for SEO.
What We Actually Do
You don’t need to manage any of this. Prospecting, writing, submissions and follow-ups are handled end to end.
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01
Monitor journalist requests
We check journalist request platforms every day and filter for opportunities that match your business.
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02
Write a response that sounds like a person
Not a press release. A clear point of view and specific examples a journalist can drop straight into an article.
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03
Get quoted and linked
If the response is picked up, you’re quoted in the article and linked.
What You Can Expect
Results depend on your industry, timing and how well your expertise fits the stories being written. As a guide:
Digital PR Pricing Australia
There are two parts: a base retainer to run the campaign, and a success-based fee when links land.
Monthly retainer
$600
AUD per month
Minimum 2 month commitment
Covers prospecting, writing, pitching and campaign management.
Prepaid options
Retainer pricing when paid in advance:
Per-link pricing
Charged when a link lands. Branded anchors.
The premium tier includes occasional “holy grail” placements on publications like Forbes.
Very talented internet marketer who thinks outside of the box.
How Links Are Handled
Links are earned, not inserted. That changes how much control you have.
Anchor text stays branded, which keeps it natural and avoids over-optimisation.
Dofollow status and indexing are targeted where possible, but the final call sits with the publisher.
If a link drops within roughly 12 months, we’ll look to replace it with something comparable where we can.
All placements come from real editorial sites. No PBNs, no manufactured blogs.
Is This the Right Approach?
Not a fit if…
You need optimised anchor text or fixed turnaround times. Earned coverage can’t promise either.
A good fit if…
You want earned links that come from being quoted in real articles, and you’re comfortable letting the editorial process set the pace.
Common questions
Digital PR Questions
How is this different from buying guest posts?
Guest posts and paid placements are arranged for the link. Here, the link is a by-product of a journalist choosing to quote you in a story they were already writing, which is why the links tend to carry more weight.
What happens if a link is removed?
If a link drops within roughly 12 months, we’ll look to replace it with something comparable where we can.
Digital PR as Part of Your SEO
Links work best when the site they point to is in good shape. For the broader picture of my SEO work, see my SEO consultant in Australia page.
SEO Success Stories
You’ll be in good company. I’ve worked on SEO campaigns for:
247%
increase in organic traffic for a national flooring brand
Industries include SaaS, national flooring companies, local solar providers and just about everything in between.
Testimonials from People I’ve Worked With
Blake is cool, calm and collected, you can throw anything his way, he’ll handle it like pro
Blake was focused and reliable as a strategic consultant
I would gladly give Blake a referral to anyone ready to progress or make the imperative jump into the online space
Start a Digital PR Campaign
Tell me about your business, your areas of expertise and the kind of publications you’d like to appear in.
I’ll let you know whether digital PR is a good fit and how a campaign would run.
Enquire About Digital PR
Tell me about your project. You’ll hear back from me directly.