Most SEO audits, on average, are pretty much garbage. They spit out hundreds of random alerts without telling you what’s actually hurting visibility, which issues matter the most or what to fix first. A real SEO audit acts more like a diagnostic. It finds out where rankings, crawl rate, UX or conversion rate are being … Read more
Enterprise SEO usually becomes difficult before it becomes technical. At a certain size, the challenge is no longer knowing what good SEO looks like. It is making it work across multiple teams, platforms, brands, and markets without slowing everything else down. Content is published by different groups. Roadmaps are shared with product and engineering. Local … Read more
SEO is an ever-evolving field, and to shed light on its latest transformations, we’ve gathered insights from SEO Specialists and Founders. From the impact of Google’s Continuous Scroll to the shift away from exploitative SEO tactics, here’s the twelve significant changes these experts have observed in the past year. #9 in particular is something that … Read more
I contacted leading SEO consultants from across the globe to see how they measure the success of an SEO campaign. Do they track rankings & traffic? Backlinks earned? Or do they only care about leads and sales from SEO? Here is what 15 thought leaders have to say. Conversions Over Rankings and Traffic While rankings … Read more
In this article I examine what proximity is (as it pertains to SEO and search results) and how it impacts the businesses you see in your Google searches. Introduction: What is proximity? Proximity is a measure of how close two things are to each other. In the context of local search results, it refers to … Read more
So you have decided on changing up your site’s structure, probably in the hopes that it will help you gain more visitors, SEO performance, lower your bounce rate, increase your revenue. One, two, or more pages were removed, merged, had their URL changed. Whatever you did it was probably with the best intention in mind. … Read more
It is a proven fact that content marketing generates over three times as many leads as outbound marketing and in return costs a whopping 62% less. No wonder 90% of the organizations have started using content marketing as one of the primary modes of marketing. Feeling motivated to experiment with content marketing? Well, you definitely … Read more
