Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn (and maybe even TikTok?) to build relationships and interact with potential and current customers.
By sharing relevant content, engaging in conversations, and providing valuable information, accounting firms can attract new clients and grow their business.
If you’re not sure where to start, just start making videos. Continue reading to see the stats that back this up!
The benefits of social media marketing for accounting firms
In the past decade, social media has taken the world by storm. It is now one of the most popular ways to communicate and connect with others. While many people use social media for personal reasons, it can also be a powerful tool for businesses. Accounting firms can use social media to reach a wider audience, build relationships with clients, and grow their business.
There are many benefits to using social media for accounting firms. Social media marketing provides an opportunity to build relationships with clients and potential clients that doesn’t exist through traditional marketing methods. Accounting firms can use social media to showcase their expertise. For example, an accounting firm offering xero services could showcase unique ways for their target market to set up invoice reminders (saving them time and getting them paid easier).
When used correctly, social media can be a powerful marketing tool for accounting firms. It can help firms reach a wider audience, build relationships with clients, and grow their business.
The best platforms for social media marketing
There’s no question that social media is a powerful tool for businesses of all sizes. But when it comes to accounting firms, there are some unique challenges and opportunities that make certain platforms better than others. Here’s a look at the best platforms for social media marketing for accounting firms:
1. LinkedIn – With over 500 million members, LinkedIn is a veritable goldmine for accounting firms looking to reach new clients and grow their business. The platform is ideal for sharing valuable content and establishing thought leadership within the industry.
2. Twitter – While LinkedIn is great for sharing longer-form content, Twitter is perfect for real-time engagement with potential and existing clients. Twitter also allows firms to share news and announcements in a quick and easy way.
3. Facebook & Instagram – While Facebook and Instagram are a little more mainstream, they shouldn’t be ignored by accounting firms looking to expand their reach. Facebook in particular is still an excellent platform for customer service and relationship-building, while Instagram is an increasingly popular platform for B2B marketing.
How to get started with social media marketing
The easiest ways accounting firms can get started with social media is by posting videos with tips that their target market can put into practice in their businesses. Short form videos make it easy for accounting firms to quickly get their message across to customers, and video is more likely to be watched than a written blog post or a longer video.
Kesha JonTae, also known as The Millennial Taxpert, has used short form videos to grow her business on TikTok. Through one-minute informational videos, she has grown her TikTok following to over 20,000. Having that kind of audience makes it much easier to sell informational products such as this Xero accounting course
The importance of social media marketing for accounting firms
In the 21st century, accounting firms cannot afford to neglect social media marketing. A strong social media presence can help accounting firms to connect with potential clients, promote their services, and build a positive reputation.
Social media marketing can be used to connect with potential clients who may need accounting services. By creating a strong social media presence, accounting firms can reach out to potential clients and let them know about the services they offer.
In addition to connecting with potential clients, social media marketing can also be used to promote the services of an accounting firm. Through social media, firms can share blog posts, infographics, and other content that showcase their expertise. By sharing this content, firms can attract new clients and grow their business.
Finally, social media marketing can help build a positive reputation for an accounting firm.