marketing checklist

New Business Digital Marketing Checklist for Beginners

Starting a new business requires many things… But most importantly it needs customers.

To get customers, your business needs to have a strong online presence.

This guide is designed for beginners. It will point you in the right direction of the very first things you need do to get your business online.

What are your goals?

Although all internet strategies vary, the essential tools and steps are the same for just about everyone. This Beginner’s Guide provides a simple tool to suggest the best solutions for you.

In each section, you will be asked to select from various statements. Each selection will provide you with more information and recommendations and will also populate your online to-do list. Once completed, submit the results and one of our consultants will contact you within 24 hours.

To begin, please review the recommendations below:

  • I need to launch a website that’s been designed for me
    You need web hosting ~$20/month
  • I want to design a website myself
    You need to decide on a website builder such as Squarespace, Wix or Webflow ~$20/month. Personally I think Webflow is the best DIY offering that scales with you as your business grows
  • I need to market my online business
    You should look at what social platforms your target audience is on, and/or if search marketing (SEO/Google Ads) is right for you
  • I need to increase traffic to my site
    Speak to an marketing consultant to better understand how you can grow your traffic

Getting started

Before you can design and construct a website, you need to put the infrastructure in place. These are the foundations your online business will be built on.

  • I need a domain name e.g blakesmithy.com
    At GoDaddy you can expect to pay $8 to $100 per year, depending on your extension
  • I need to get a professional email address
    Google’s workspace accounts start from about $8/month and include email + online storage and more.

Building the website

When it comes to building your website or online store, the complexity can seem daunting. Thankfully, technology has developed many cheap and easy ways to get a professional website online in a short space of time and for far less than you think. However, if you would prefer a professional to build your website from your choice of a range of quality templates, a pro can do the hard work for you.

  • I want to build a website myself
    Personally I think Webflow is the best DIY offering that scales with you as your business grows
  • I want a professional to build my website
    WordPress is a very common website platform, but you may also consider Shopify, Joomla, etc based on your needs.

Attract visitors to your site

Search engines are the Yellow Pages of the web which is why more people are turning to them to find the products and services they need. This is why it is so important to ensure your website appears prominently in these search engines for the most relevant keyword searches, thereby attracting larger amounts of website traffic looking for what you have to offer and ready to buy!

  • I want my website to appear in search engines
    For many local business, Google My Business may be enough to get you started
  • I want to multiply my search engine traffic
    You should speak to an SEO agency like Long Island SEO
  • I want to get search engine visitors quickly
    You should consider running a Google Ads or Bing Ads campaign

Looking to boost your website rankings? Nepalese SEO expert Narayan Adhikari recommends getting the best possible page speed score on Mobile, Tablet, and Desktop devices. He says that website load times not only impact rankings, but also how many leads your website gets.

Building on your success

Once you have a regular flow of sales, it is time to focus on customer retention for repeat business and honing your existing campaigns to maximise results. By continually working on improvement and exceptional service, you’ll acquire more customers who will keep coming back!

  • I want to build repeat business and loyal customers
    Look at doing some email marketing or SMS marketing to get more repeat sales
  • I want to improve my marketing campaigns to convert more customers
    Increasing your social proof (reviews, endorsements, user product demos) and conversion rate optimisation willh elp improve your conversion rate

Let us do the rest!

Simply complete the following form and submit to send your details to our online consultants. We will be able to assess your needs and contact you to discuss specific details before producing a detailed no-obligation quote. No fuss, just accurate advice and digital services designed with you in mind.

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