Improving Mobile SEO with Accelerated Mobile Pages


Update 2021: Google Has Stop Tying Search Ranking To Accelerated Mobile Pages as of May 2021

So is it still worth it?

Our friends at Exclusive Leads Agency recommend:

You know how we all like to get on the internet and just browse? Well, with AMP it’s faster than ever. Unless you’re already a blazing fast website, AMP will help your page speed (and that is important for user experience). Even though Google may stop recognizing this as an official ranking factor, it still offers a great user experience for your website traffic! We recommend AMP to a lot of our clients using WordPress.

Mobile optimisation is now more important than ever, when it comes to your SEO performance.

The “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, was a small step by Google.

We live in a mobile-first world.

Even Google is now mobile-first with how they index the web – approriately named ”mobile-first indexing”.

Google’s mobile-first indexing not only rewards mobile-friendly websites, but the entire index is now “mobile first.” The desktop version and how it ranks is now based on content it finds on the mobile version.

Here’s what Soren Jensen, mobile SEO expert has to say about it:

“July 1, 2019, Google began its mobile-first indexing which for a rank factor weighs the mobile version of a website above the desktop version. Making websites with a mobile version that scores high on google page speed requires a clean code; if you stick to the standards of AMP, you are technically 90% there. Now you can focus your work on the content and backlinks.”

So what are Accelerated Mobile Pages?

Accelerated mobile pages (or AMP for short) is a Google-backed project designed with open standard to help pages load fast on mobile devices.

But let’s get one thing clear.

AMP pages are not a direct ranking factor.

So why should we care about AMP?

AMP improves user experience by optimising the page speed for mobile users –– ideally increasing user engagement with your site.

A Google study suggests that ”a one second delay in mobile load time can hurt conversions by up to 20%”

So as smartphone usage continues to grow, we must focus on giving mobile users the best possible search experience.

This includes utilising AMP pages.

Not sure how to get started? Contact Soren at for help.

Implementing AMP in WordPress

Freelance SEO Glasgow recommends using the AMP plugin by Automattic to help your pages load 15-80 percent faster than standard mobile WordPress pages. The AMP plugin will automatically generate AMP-compatible versions of all your posts, which you can view by appending /amp/ to the end of your post URLs.


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The Author

Blake Smith

Blake Smith

This post was written by Blake Smith. Blake has 10+ experience as a digital marketer and SEO consultant.

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