Introduction: what is SEO and why do accountants need it?
SEO, or search engine optimisation, is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. This is important for accountants because potential clients will often search for accounting services online. By optimising their website, accountants can ensure that they are one of the first results that comes up in a search.
The Business Research Company forecasts the global accounting services market value is projected to reach $868 billion by 2022.
SEO could play a big part in helping you claim a piece of that pie 🥧
How can accountants optimise their website for search engines
Optimising a website for search engines can be a complex and time-consuming process. However, by following a few simple tips, accountants can improve their website’s ranking and visibility in search engine results pages (SERPs). The first step is to perform an SEO audit of the website to identify any areas that need improvement.
Accountants understand the value of specialist expertise. Outsourcing SEO doesn’t just give you access to resources, such as content writing and link building. It connects you with knowledgeable professionals as well. This means you don’t have to build your strategy alone or in the dark.
How accountants can track SEO performance
There are a number of different tools and techniques that you can use to improve your SEO efforts. In this article, we will discuss some of the most important ones. I prescribe to the philosophy “If you can’t measure it, you can’t improve it” – so using tools to tracking your SEO progress is vital to improving your rankings and traffic.
One tool to use Google Analytics to measure organic traffic. This is a free service that provides you with the ability to track visitors, page views, and visits. It also gives you the ability to measure how many people are coming to your website from Google search.
Search Console is another free tool offered by Google that helps you measure and improve your website’s visibility in Google search results. I recommend using it, even if you are not a technical person. You’ll get a basic overview of searches people are using to find your website, and what country they’re coming from.
Why accountants should hire an SEO consultant
1. As an accountant, you know the importance of staying ahead of the competition.
2. You also know the importance of online visibility and how critical it is to be found online.
3. That’s where an SEO consultant comes in – to help you improve your website’s ranking and ensure that you’re seen by your target audience.
4. An SEO consultant can help you with keyword research, on-page optimisation, and link building, among other things.
Best practices for on-page optimisation
When it comes to on-page optimisation, there are a few key best practices that accountants should keep in mind. First and foremost, make sure your site is well-structured and easy to navigate. In addition, be sure to include plenty of relevant keywords and phrases throughout your content. You should also use images and videos to help break up your content and keep readers engaged. And lastly, don’t forget to optimize your site for mobile devices.
Offpage optimisation techniques
Offpage optimisation techniques are important for SEO for accountants. The three main techniques are link building, social media marketing, and public relations.
Link building is the process of getting other websites to link to your website. This is done by creating high-quality content that is interesting and useful to your target audience.
Promoting your website or blog on social media platforms such as Facebook, Twitter, and LinkedIn can also help.
And public relations (PR) can help you share your expertise, perspective and experiences to showcase your knowledge to your potential customers.
Conclusion: why SEO is important for accountants and how to get started
In an increasingly digital world, it is more important than ever for accountants to have a strong online presence. Not only does SEO help potential clients find you, but it also helps your website rank higher in search engine results pages (SERPs). This means that more people will see your website when they search for accounting services in your area.
But how do you get started with SEO? Start off by talking with an SEO expert to get some recommendations and find out how much you need to invest each month to become the top ranked accountant in your local area.