This post outlines the simplest SEO tactics a small business can use to get more traffic for their business.
1. Start blogging
Every blog post you publish is an opportunity to rank for a new keyword elated to your business. It’s a great idea to focus your content on solving your customers’ problems. This is a fantastic way to gain credibility in your industry
Your goal should be to write useful content that is relevant forever – people in the biz call this “evergreen content”.
Sage Marketing, a highly rated Toronto SEO company, recommends topics like “how to check for leaks” for a plumbing business.This can help the plumbing business get more traffic while educating their audience and helping them earn more business.
Begin by writing your content for humans first. Your post should be about keywords relevant to your business
Focus on creating content that solves a problem, rather than stuffing keywords into every paragraph.
2. Mobile Optimisation
More than 50% of all traffic in 2021 will be from mobile devices. For this reason, search engines want to encourage website owners to provide the best mobile experience possible.
So if your small business website isn’t mobile-friendly you need to get it sorted quickly You can test how mobile-friendly your site is using Google’s ‘mobile-friendly’ tool.
Also compare your mobile experience to other website sin your industry to see where you stand.
3. Set up a Google My Business page
If you have a small business that relies on local customers, it’s important to set up a Google My Business page.
Having a My Business page could mean your small business website shows up not just in search results but also in Google Maps.
It’s very easy to do, even my grandma could do it 🙂
4. Get More Reviews
Encourage happy customers to leave reviews on your Google My Business, social media, or industry pages such as Yelp.
Many SEO’s believe that reviews result in higher rankings.
I don’t know if I’d go that far, but having stars appear in your search results can encourage clickthroughs to your website. (Would you click on the business with zero reviews or 100 x 5 star reviews?)
As an added bonus, you can then use these testimonials on your website and social media, which could improve your conversion rate.
5. Get Google Search Console
Google Search Console (also known as Google Webmaster Tools) is a great place to find data, tools and diagnostics for a healthy, Google-friendly website.
Simple sign up for free and verify your site. This will give you access to the keyword data your webpages rank for.
They will also alert you if Google finds any major issues with your website.
SEO is an important marketing tactic, but it shouldn’t be your only traffic source.
By diversifying your traffic sources your small business won’t rely on the whims of the search engines. And your efforts to build your brand in other areas will also have a positive benefit on your SEO.