New Business Digital Marketing Checklist for Beginners

Starting a new business requires many things… But most importantly it needs customers. To get customers, your business needs to have a strong online presence. This guide is designed for beginners. It will point you in the right direction of the very first things you need do to get your business online. What are your […]

How to make buyers out of website guests?

Editor’s note: Krunal Soni a digital marketing expert and founder of Thrillax Private Limited has compiled this list of compelling ways to convert your website traffic into leads and sales. Today’s generation prefers to shop online at the comfort of their homes. The old tradition of visiting a retail store to buy products is diminishing as […]

How to Improve Scroll Depth with Heatmaps

I was recently asked by the awesome team at Slickplan abut how to improve the User experience (UX) of a website using heatmaps. Here’s my 2 cents on the topic: Heatmaps are a great way to diagnose issues on your website pages and determine what to test to improve the user experience. One great way […]

4 Ways to Get More Leads with Improved Website Readability

One of the most important aspects of any website is content. You’ve probably heard the phrase “content is king”, made famous by Bill Gates. In fact, 60% of marketers create at least one piece of content each day. That’s a lot of content! Image source But do you know what the missing element of most online […]