Is WordPress Hosting Worth It?

Selecting the correct hosting service for a WordPress website can be confusing for your average business owner. And it’s a decision that can heavily influence how a website performs. Security, uptime, and performance are all aspects of running a website that are affected by the decision of what hosting service to use.

Content Marketing Strategy Framework for SEO

How to create content that ranks Content marketing plays an important role in SEO success, yet many businesses struggle to find the right formula for success. With the right content marketing framework in place, SEO can be improved significantly. This article will provide insight into how to create a content marketing framework tailored to SEO … Read more

How Proximity Impacts Local Search Results

In this article I examine what proximity is (as it pertains to SEO and search results) and how it impacts the businesses you see in your Google searches. Introduction: What is proximity? Proximity is a measure of how close two things are to each other. In the context of local search results, it refers to … Read more

Categories SEO

How to Estimate Website Traffic

Understanding the potential value of your website traffic is key to managing your digital marketing allocation in terms of time, effort and budget. Here’s how to do it: Introduction: Estimating website traffic Estimating website traffic is a difficult task. There are many factors to consider, such as the number of visitors the website receives daily, … Read more

7 Tips to Create Content That Your Target Audience Craves

It is a proven fact that content marketing generates over three times as many leads as outbound marketing and in return costs a whopping 62% less. No wonder 90% of the organizations have started using content marketing as one of the primary modes of marketing. Feeling motivated to experiment with content marketing? Well, you definitely … Read more

How to Reduce Facebook CPA by 37% Using GIFs

Did you know that Facebook allows brands to create ads with GIFs?   Autopilot decided to split test this: use a GIF showcasing their product against their current video ads with royalty free music.   You may find the result surprising!   Result: not only did the GIF ad drive the highest volume of free … Read more